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Cookies and Other Tracking Technologies

Sustrans and our third-party partners, such as our e-commerce, email, advertising and analytics partners, use various technologies to collect information, such as cookies. A cookie is a small text file that is downloaded onto your computer or smartphone when you access a website. It allows the website to recognise your device and store some information about your preferences or past actions.

Why do we use cookies and tracking technologies?

We use cookies and other technologies to improve and customise our websites and your experience; to understand usage of our websites and the interests of our customers; to determine whether an email has been opened and acted upon; and to present you with information relevant to your interests.

How do we use cookies and other tracking technologies?

Some cookies and other technologies are essential in order to enable our websites to function and to make your use of our websites more tailored.

We select some users to take part in a performance survey. If you take part, or dismiss the survey, we will save a cookie that lets us know you have seen the message so that we don’t show it to you again.

We use Google Analytics software to collect information about how you use our websites. We do this to help make sure our sites are meeting user needs and to help us make improvements.

Google Analytics stores information about:

  • the pages you visit on our website
  • how long you spend on each page
  • how you got to the website
  • what you click on while you are visiting the website.

We keep track of certain information about you when you visit and interact with any of our websites. This information includes the features you use, the links you click on, frequently used search terms and comments you post in forums.

We collect information about your computer, phone, tablet, or other devices you use to access our websites. We also collect information through your device about your operating system, browser type, IP address, URLs of referring/exit pages and device identifiers.

Our emails may contain a single, campaign-unique web beacon pixel to tell us whether our emails are opened and verify any clicks through to links or advertisements within the email.

We may use this information for purposes including determining which of our emails are more interesting to users, to query whether users who do not open our emails wish to continue receiving them and to inform our advertisers in aggregate how many users have clicked on their advertisements.

The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should select to receive emails from us in plain text rather than HTML.

Targeting or advertising cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. They remember the websites you have visited and that information is shared with other parties such as advertising technology service providers and advertisers.

Used by Facebook to deliver a series of advertisement products such as real-time bidding from third party advertisers.

Social media cookies are used when you share information using a social media sharing button or “like” button on our websites or you link your account or engage with our content on or through a social media site. The social network will record that you have done this. This information may be linked to targeting/advertising activities.

How can you manage your cookies or opt-out?

For a complete list of cookies used by this site and control your cookie settings, visit the Cookie settings page

Find out more about how to manage cookies

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